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With the start of Rugby World Cup 2023 just around the corner, The RFU have sent this information out –
We wanted to reach out to our clubs to highlight some of the opportunities that we know the RWC can bring. Previous World Cups have seen clubs receive a boost in almost everything that you are doing. As we know, the game will get a lot of media attention and people engage with our sport more than they normally do. We wanted to present a series of opportunities for your club to access our support guides, top tips and a series of workshops to support your RWC planning…please don’t miss out on this opportunity to boost your club during this period.
Our Top Tips to get started:
- Pull together a team of volunteers to focus on this area. The RWC is an exciting and short-term project (1 month), which can be a good opportunity to recruit new volunteers to a time limited project. We have a 2-minute video from Oundle RFC on how they effectively recruited volunteers from their membership. Please click here to watch.
- Pick a focus – This could be aligned with Recruitment, Retention or Revenue.
- Block out the days of games that you want to show, so you don’t take private bookings – See fixtures
- If you are a multi sports centre or pub team book the days, you want to show games in as private events into your venue
- Promote what games you will be showing i.e., all the Home Nation games or all games on Fridays, Saturdays and Sunday.
- Once league fixtures are confirmed, have a think about the K.O time and potentially moving to allow for more club activation to take place…remember that you will need to talk to the opposition asap about this.
We have a wide range of further support to help you take this forward as a club please consider:
- Follow up support from the club development team to help plan and deliver your RWC events at your club in the coming months.
- Revenue generation support – please check out this recorded webinar on YouTube here around how to monetize the Rugby World Cup
- Player Recruitment – please check out https://www.englandrugby.com/participation/running-your-club/resources for a wide range of posters and how to guides to help you create a recruitment campaign. We also have a social media webinar video which offers advice on how to effectively market your club – click here to view
- Player Retention – please check out the Play Together, Stay Together campaign from the RFU and join the grassroots social rugby social media support group on Facebook as lots of ideas, videos, posters etc are shared on here by the RFU as well as other clubs.
- Use this link to join – https://www.facebook.com/groups/134308958733585 and for more info on Play Together, Stay Together campaign please follow this link for a webinar on learning how clubs can use the campaign for recruit and retain players.
